We had the distinct pleasure of interviewing Brittany Hodak.

Brittany offered us her groundbreaking perspective on customer engagement and retention, so we wanted to share it with everyone.

Who Is Brittany Hodak?

Brittany Hodak is an international keynote speaker and award-winning business leader. Entrepreneur calls her an “expert at creating loyal fans for your brand,” and she is widely regarded as the “go-to source” on creating and retaining superfans.

An accomplished speaker, she has been invited to speak to audiences and organizations across the world, including American Express, WeWork, Compassion International, Sony Music, Inc., and the United Nations, just to name a few.

Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and more under her eight-year leadership. In 2015, she was offered deals from four of the five Sharks on ABC’s Shark Tank at a valuation of more than $4 million.

Brittany’s goal is to help businesses create “superfans”.

What is a Superfan?

Superfans are customers who use your product or service and who advocate for it within the natural flow of life. They value your brand enough to spend their free time talking about it with others.

In Brittany’s words, “A superfan is a customer or collaborator who over-indexes in their affinity for a brand, company, person, or service, thereby increasing the chance they will advocate on its behalf as part of everyday life.”

Her method for growing a network of superfans is clear and simple: S.U.P.E.R.

S - START WITH YOUR STORY

U - UNDERSTAND YOUR CUSTOMER'S STORY

P - PERSONALIZE & CONNECT

E - EXCEED EXPECTATIONS

R - REPEAT!

Be sure to check out Brittany’s website for more.

Her book is set to release in October 2022. Until then, you can catch her on numerous other podcasts.

Be sure to also check out her list of 20 Super Gifting Ideas To Wow Every Client.

Here's some other related articles from us:

1. “4 Reasons Why Corporate Gifting is Crucial to Growth (2021)” 
2. “Should I Buy My Boss a Gift?: Rules For Buying Gifts for Bosses (2021)” 
3.  “The Ultimate Guide to Professional Gifting Etiquette (2021)” 

If you found this video helpful and interesting, be sure to like and subscribe to our YouTube Channel for more!

Daniel Whitehouse is the President and CEO of Dayspring Pens. He uses his expertise with premium writing utensils to create exceptional, intentional products and craft easy-to-understand articles that help both new and experienced users learn more about their writing tools. He lives in Virginia where he and his wife are raising their four children. To learn more about him and his insights about custom engraved gift pens, follow Daniel on LinkedIn.