Personalized Gifts and Superfans - A Conversation with Brittany Hodak

By Daniel Whitehouse Dec 20, 2021

Personalized Gifts and Superfans - A Conversation with Brittany Hodak

By Daniel Whitehouse Dec 20, 2021

We had the distinct pleasure of interviewing Brittany Hodak.

Brittany offered us her groundbreaking perspective on customer engagement and retention, so we wanted to share it with everyone.

Who Is Brittany Hodak?

Brittany Hodak is an international keynote speaker and award-winning business leader. Entrepreneur calls her an “expert at creating loyal fans for your brand,” and she is widely regarded as the “go-to source” on creating and retaining superfans.

An accomplished speaker, she has been invited to speak to audiences and organizations across the world, including American Express, WeWork, Compassion International, Sony Music, Inc., and the United Nations, just to name a few.

Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and more under her eight-year leadership. In 2015, she was offered deals from four of the five Sharks on ABC’s Shark Tank at a valuation of more than $4 million.

Brittany’s goal is to help businesses create “superfans”.

What is a Superfan?

Superfans are customers who use your product or service and who advocate for it within the natural flow of life. They value your brand enough to spend their free time talking about it with others.

In Brittany’s words, “A superfan is a customer or collaborator who over-indexes in their affinity for a brand, company, person, or service, thereby increasing the chance they will advocate on its behalf as part of everyday life.”

Her method for growing a network of superfans is clear and simple: S.U.P.E.R.